Or are we just stupid? Lately I've been really stocking up on 9mm ammo for the new year. I've been taking advantage of the Black Friday, pre-Xmas, after Xmas, end of the year clearance and "flash" sales. Mainly getting FMJ range ammo.
OK .. my last deal got me Fed 115grn FMJ at $148.00 a thousand … I bought two … shipping, tax, delivered to my door … $148.00. Not too bad huh?
So after getting a pretty good back stock I was thinking I should get some hollow point defense stuff too. Maybe not a lot, just some for EDC practice.
Now this is where things sorta went off the rails … got a "sale" email from the big C store with Hornady's American Handgunner 115 XTP, 200 round bulk pack "on sale" at $70.71 … hmmm? … now wait … that's $352.35 a thousand!
I know many here at KT have mentioned that they favor the Hornady Critical Defense ammo …. uh, well …$960.00 a thousand !!!
My point here is … are hollow point bullets really that much more expensive to produce?? As reloaders we know that the difference between 900fps and say 11-1200 fps is just a tiny bit of powder in 9mms. And the difference in say XTP HP and FMJ hardball is about 8 cents a piece. So … how in the hell do we get from $150 a thousand to $960 a thousand??
Now I'm not picking on Hornady here, I know some defense loads are even more per round (a lot more)… they were just easy to get info on for an example.
So again … are we getting ripped off? … is it just marketing playing on our desire to have the "good stuff" for self defense?... or are we just a bunch stupid buyers?